1. Scope
This Advertising Policy applies to all paid promotions displayed on ViTuber, including programmatic ads, direct sponsorships brokered through the ViTuber Sponsorship marketplace, and promoted content. Advertisers and agencies must comply with this policy, applicable Indian laws (ASCI Guidelines, Cable Television Networks Act), and international standards.
2. Prohibited Advertising Categories
The following categories are not permitted on ViTuber under any circumstances:
• Tobacco, cigarettes, e-cigarettes, and related products.
• Illegal drugs, narcotics, or drug paraphernalia.
• Weapons, ammunition, or explosives.
• Online gambling and unlicensed betting services.
• Counterfeit goods or services.
• Content that exploits or targets children.
• Political advertising designed to influence elections.
• Fraudulent, deceptive, or misleading financial products.
• Prescription drugs advertising to consumers (without regulatory approval).
• Adult content or services.
3. Restricted Advertising Categories
The following categories are permitted subject to pre-approval and compliance with specific requirements:
Alcohol: Must comply with ASCI alcohol advertising guidelines; must include "Drink Responsibly" message; may not target users under 25.
Financial services: Must be from a SEBI/RBI-registered entity; must include required risk disclosures.
Healthcare/pharmaceuticals: Must be from licensed entities; OTC products only; no disease treatment claims without substantiation.
Real estate: Must be from RERA-registered projects; pricing claims must be accurate.
4. Ad Content Standards
All ads must: (a) be clearly identifiable as advertising; (b) not use misleading headlines, images, or CTAs; (c) not use aggressive or deceptive targeting tactics; (d) not contain malware, spyware, or redirect users to unsafe sites; (e) comply with ASCI's Code for Self-Regulation in Advertising.
5. Advertising Near Children's Content
Ads displayed adjacent to content tagged for audiences under 13 are limited to family-safe categories only. Behavioural targeting is disabled for such ad placements.
6. Ad Transparency
All ads on ViTuber are labelled "Sponsored" or "Ad" in accordance with ASCI guidelines. Advertisers must identify themselves accurately in ad accounts. ViTuber maintains an Ad Library accessible at /ad-library for political and issue-based advertising.
7. Enforcement
ViTuber reserves the right to reject, remove, or suspend any ad campaign that violates this policy. Repeated violations will result in permanent advertiser account termination. Advertisers are not entitled to refunds for removed ads that violated policy.
8. Contact
Advertising enquiries: [email protected]
To report a policy-violating ad you see on the Platform, use the "Report Ad" button or email [email protected].
Questions? Contact us at [email protected] or visit our Help Centre.